Builders are like White Paint

How can you decide which Delaware new home builder is right for you?




The short answer is to listen. Walk into the model home sales center and simply ask them about their homes.

How Builders are like White Paint

Do you know how many different shades of white there can be in paint?


If you don’t know, then let us educate you- there are many, many different types of white.


If you go on a paint company’s website or walk through a home improvement store, you’ll get an idea of how many different types of white you can paint.


All of the “different” colors have fun names that sound amazing.


Here’s the thing- not to sound like a cynic, but how different are these shades of “white”? Once you put them on a wall, in a house, in natural light, behind wall hangings and furniture, how different are they- truly?


They aren’t that different at all in real life. Look, you you’re going to paint, then paint. Pick the one that inspires you (likely some version of “linen”), but no one else is really going to notice.


What does white paint have to do with new home designs?


Builders all offer the same thing- all of the floorplans are simply a different shade of white. In the marketing material, it might look like a big deal. In real life, most builders are simply doing slightly different versions of the same thing.


Most Builders Don’t Innovate

Builders aren’t really known for innovation. For example, in 2020, the Delaware Association of Hombuilders and Remodelers awarded the “Custom Home of the Year” to a design that was TEN YEARS OLD.


Imagine an industry that gives awards to ten year old… anything?


So this made us think- and we came to the realization that there was very little innovation. All of the plans that were best sellers were designs that were popular in the 1990s.


For new homes in the Lewes, Delaware area, this means a split ranch, 3BR, 2BA with a kitchen in the middle, the owner’s suite behind the garage, and the two bedrooms by the front door.


At Aurora Homes, we don’t think people lives are the same as they were 25 years ago. So we went back and decided to design all new homes for the next chapter of your life. The way people live is changing, and it makes sense that people have a new home that will accommodate the future rather than the past.


So, in late 2021, we changed our entire lineup of floorplans to 100% original and innovative designs that are completely designed in-house. We brought our drafting in-house so that we could be more responsive to our customers. This was not without risk- a small, family owned company just decided to dump our best selling home designs.


We’re convinced that no builder has given more thought to the design of a new home than Aurora Homes. We’re convinced that your new Aurora Home will be a better setting for the story of our life than any other home you could build in Delaware.

Most Builders Don’t Talk About Home Design… Which is Telling.

If someone is looking to build a new Delaware home, there are dozens of builders from which they can choose. At Aurora Homes, we encourage people to listen to the builder. The things that the builder will tell you can help you learn about the builder’s priorities.


We recommend you choose a builder that aligns with your priorities.


For example, if a builder talks about price and delivery dates very early in your communication, then you’ve learned what is important to the builder.


At Aurora Homes, we believe our clients deserve a great home, with a great design, at a great value. The first thing we want to talk about is your life. Once we know a little about how you want to live, we can work with you to see if our home designs will be a great fit for your life.


In the meantime, you can continue to do research on our homes and pricing on our website.


At Aurora Homes, we are happy to build any of our incredible Delaware new home designs on your lot in Delaware. We think that you will find that Lewes new home builder Aurora Homes offers outstanding new home designs that will be perfect on your lot. Aurora Homes has worked with clients over the last seven years building outstanding Delaware beach homes.


At Aurora Homes, we think passion matters. We’re passionate about new homes. We’re passionate about design. This is what we do.


Price and build your future home >

Learn more about our design principles >


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